_svg.png)
Craft – Intelligence Platform Admin Redesign
Context & Role
As Senior IT Business Analyst, I led the redesign of Craft’s intelligence platform admin system to improve efficiency, accuracy, and adoption.
Craft, a global intelligence platform, sought to redesign its admin system to improve usability, accelerate workflows, and support smarter decision-making for enterprise clients. The legacy admin environment had become inefficient, with fragmented workflows, inconsistent data accuracy, and a steep learning curve for new users. The initiative was critical to ensure the platform could scale with growing client demand and remain competitive in a rapidly evolving data intelligence space.​
​
I led the project as Senior IT Business Analyst, partnering closely with engineering, data science, and operations teams. My mandate was to drive the redesign end-to-end — from requirements discovery to delivery — while balancing technical complexity, stakeholder needs, and strict budgetary constraints.
Challenges
Failure Risk: Missed delivery or poor adoption would have led to ongoing inefficiency, lower customer trust, and wasted spend exceeding $600K annually.
Legacy Workflows
-
Admin teams spent significant time navigating outdated interfaces and duplicated processes.
Data Accuracy Gaps
-
ML-driven data extraction produced inconsistent results, limiting trust in decision-making.
Adoption Risk
-
Historical reluctance to embrace new tools threatened user uptake of the redesigned system.
Resource & Timeline
-
The project was scoped for 12 months with limited budget flexibility, requiring ruthless prioritization.
Actions &
Approach
"I believe success in complex projects comes from connecting people to resources and guiding them through the challenge of change. By making tough decisions at the right moments and keeping the focus on outcomes, I ensured this project delivered value faster, cheaper, and better than expected."
1
Workflow Redesign
-
Partnered with analysts to map bottlenecks in existing admin processes.
-
Introduced automation and consolidated tools into a streamlined interface.
-
Designed new workflows to cut repetitive tasks and speed up data management.
-
Ensured regulatory and client reporting requirements were embedded by design.
4
Documentation & Training
-
Authored detailed user guides and quick-start resources.
-
Delivered live training sessions and “train-the-trainer” workshops.
-
Established an internal knowledge base to capture lessons and FAQs.
-
Reduced onboarding time for new users by 50%.
2
ML Optimization
-
Collaborated with data science team to refine ML-driven data extraction models.
-
Improved data parsing and classification logic to reduce false positives.
-
Introduced confidence scoring to highlight questionable data entries.
-
Iteratively tested with live datasets to validate accuracy improvements.
5
Decisive Prioritization
-
Cut non-essential scope early to safeguard budget and delivery.
-
Focused resources on high-value features that impacted adoption and accuracy.
-
Escalated blockers quickly, keeping the project on track.
-
Balanced early delivery with long-term system stability.
3
Stakeholder Engagement
-
Facilitated structured workshops
-
Balanced competing requirements through prioritization frameworks.
-
Created alignment by focusing on business value and measurable outcomes.
-
Maintained clear, transparent communication across functions.
6
Delivery Acceleration
-
Applied agile delivery practices to push incremental releases.
-
Re-sequenced backlog to bring forward high-impact features.
-
Leveraged early feedback loops to reduce rework.
-
Delivered 3 months ahead of schedule, well under budget.
Results
& Impact
The project transformed Craft’s admin system into a faster, smarter, and more reliable platform.
18%
Budget
Savings
Delivered under budget through ruthless prioritization and scope control.
​3
Months
Early
Accelerated delivery without sacrificing stability or adoption.
30%
Faster
Decisions
Streamlined workflows enabled quicker, data-backed decisions for enterprise clients.